Transforming campus commutes with student carpooling
GatorRide — Academic Project
OVERVIEW
The problem? Many UF students lack cars and affordable ride options for long distance travel—myself included.
GatorRide, an affordable, convenient, & safe ride-sharing application for students.
SOLUTION
Shaina Desroches
Elsie Zhang
SKILLS
UX Research
App Design
TEAM
Noelimary Suarez
TIMELINE
Feb-Apr 2024
ROLE
Lead UX Designer
Exploring existing transportation options to Gainesville, FL to determine a true need for our product
RESEARCH
KEY COMPETITIVE ANALYSIS TAKEAWAY
RedCoach ➡ most comfortable, based on luxury seating reviews
Greyhound ➡ most affordable
Flying to the GNV Regional Airport ➡ most expensive
This provides an opportunity to place GatorRide in the market as a better mode of transport, but how?
KEY PAIN POINTS
After conducting interviews with over 5 UF students who do not own cars, we found that long distance modes transport to and from UF are..
Hear it from a UF student…
Would UF student car-owners actually be willing to carpool with other students who aren’t their close friends?
EVALUATING DRIVER WILLINGNESS
The short answer is... YES! Through interviews, we found that each student driver was willing to participate if these 3 factors were considered:
Additionally, we found that students who do not own cars share the same opinions on safety and student identification.
But they also found these specific factors important:
Number of people on each trip
Ability to chat with peers
Car Specs & Cleanliness
Timeline, route, and potential stops
Reviews
Research-backed Key Features
MAKING CHANGES
INITIAL ITERATIONS
FINAL DESIGNS
Presented to Dr. Xu and peers in RTV 4930: Media User Experience!
OUTCOME
