Tuyet’s Home Website — Gator User Design Client Project
Sharing Tuyet’s Home’s mission and streamlining donations for children affected by abuse
OVERVIEW
Tuyet’s Home lacks an organized web platform for members to easily access information, their mission, & donate.
A user-friendly website for Tuyet’s Home to drive support and donations for children affected by abuse.
SOLUTION
TEAM
Kevin Wu
Reyna Simpson
SKILLS
UX Research
Web Design
Client Project
TIMELINE
Sep-Dec 2023
ROLE
UX Designer
Conducting a brand analysis of Tuyet’s Home and evaluating strengths of other NGO & student organization websites
RESEARCH
BRAND ANALYSIS
Tuyet’s Home’s Instagram uses a soft pastel palette of turquoise & purple to convey calmness, trust, and compassion, reinforcing their mission and providing an approachable social media platform.
KEY WEBSITE EVALUTATION TAKEAWAY
Both emphasize donations, but Dance Marathon (DM) focuses on engagement while the IRC hones in on organizational details.
Tuyet’s Home should lean more toward DM’s approach, prioritizing student engagement while still providing clear donation options.
KEY CLIENT PAIN POINTS
Without a dedicated website, Tuyet’s Home executives faced many challenges in reaching supporters and sharing their mission.
DONATION SYSTEM FLAW
Besides external fundraising events, direct donation to Tuyet’s Home can only be done through Venmo, creating barriers to those who don’t have this app.
Research-backed Key Features
LO-FI DESIGNS
FINAL HI-FI DESIGNS
Presented to Tuyet’s Home board + implemented designs through Wix!
OUTCOME
